Leading sofa retailer Plush gave Akkomplice a brilliantly simple brief: “bring some personality to our brand and help us own comfort”. So we set about to do just that!
We wanted an idea that would draw Plush away from the usual clichés of the market whilst offering the flexibility to carry multiple retail and brand messages.
So to demonstrate Plush’s commitment to comfort we hit upon the truth that nobody knows comfort like our four-legged friends – after all, they always find the most comfy spot in the house and make it their own.
Gravia Media (media planning and buying); Emily Owens (Director); Toffee Studios (production company); Lauren Sellwood (producer)