PROJECT

The effortless way to love Sirena.

The iconic Aussie brand with Italian roots briefed Akkomplice to create a campaign that would ignite interest and trial amongst a busy, health conscious audience for two exciting new ranges of healthy lunch options: Sirena Bruschetta & Crackers and Sirena Tuna & Superfoods.

Our recipe for success involved playing off the foodie credentials of the iconic masterbrand whilst highlighting the individual benefits of the new products and bringing it all to life with a simple, engaging creative idea.

AKKOMPLICES
Emily Owens (Director); Toffee Studios (production company); Lauren Sellwood (producer); Ballyhoo (media planning and buying); Leesa O’Reilly (food stylist)

We were immediately impressed with the Akkomplice team’s grasp of the brief and the clarity of their thinking. Their response was beautifully simple and showed a real understanding of our brand and our ambitions.

Janet Charteris
Head of Marketing, Sirena