This article was posted on Mumbrella on April 8, 2018.
Melbourne-based independent creative agency Akkomplice is behind the first locally created outdoor campaign for snack brand Pringles. Previously, Kellogg’s has distributed advertising work for Pringles that was created in the United States.
For generations fibre has been seen as something that only old people need to think about. But with the rise in awareness of good gut health, Kellogg’s Australia saw an opportunity to reframe fibre and grow relevance of an entire category of cereals. The outdoor campaign – to launch new Mini Pringles – has been planned and bought by media agency MindShare.