An entertaining approach to marketing in the absence of new product news.
We’ve worked with our Daimler Truck and Bus Australia client to create online content that takes the traditional walk-around video up a gear for the iconic Freightliner truck brand.
With the Coronado 114, Columbia CL112 and Argosy models revving with features, Freightliner wants to ensure potential customers don’t miss a spec.
The problem is, these aren’t new trucks. Since they’ve been in market for a few years, many drivers and potential buyers think they’ve seen it all before. Fresh content is required that doesn’t feel familiar and breaks the mould of boring, long-winded walk-around videos.
So, in a suite of funny videos featuring young boys and girls playing the roles of site-managers, drivers and business owners – we see them all talking the lingo and focusing on what matters to Aussie truck buyers.
“We love the unexpected, entertaining approach that Akkomplice took. The work delivers on all the important features and benefits whilst crucially, and unusually for this type of content, puts the buyer into the narrative”, said Rhett Beere, Marketing Manager, Freightliner.
It’s great to be able to take a tried and tested approach and turn it on its head. Freightliner is going to start creating quite a stir in the market with this work and it’s just the start of more great things to come.
Akkomplice began working with Freightliner last year after a competitive pitch against some big competition saw us win a coveted place on the Daimler roster. We are working across brand strategy, social media, activation and advertising for the brand which first launched in Australia in 1989.
Freightliner will also be launching a locally developed version of the USA’s number one selling heavy duty truck into the Australian market later this year, so we’re thrilled to be on board at such a pivotal moment in the brand’s history.
Watch the clips below and let us know what you think…