According to Peter Bakker, marketing director at Aussie Farmers Direct, the campaign highlights how the Aussie Farmers Direct range has grown to meet customers’ needs, while remaining true to its roots of supporting Aussie farmers.
“Instead of taking up farming yourself, the campaign highlights how easy it is to put delicious meals on the table using one of our great value dinner boxes,” Bakker said.
“These are a relatively new addition to our range, but have proven hugely popular with time-poor families and couples who still want to put delicious, home-cooked dinners on the table.
“The campaign also highlights the launch of ‘The General Store’, our new grocery site that lets customers get their full food and grocery shop with us – and say goodbye to the supermarket in the process.”
The campaign also highlights Aussie Farmers Direct’s long-time support for the local dairy industry. “It’s a fun, engaging way to deliver what is a very serious message in Australia right now,” said Kenny Hill, Creative Director of Akkomplice.
“We hope the campaign will resonate with customers who are looking for great-tasting, healthy food delivered to their door, while supporting our farming community,” Bakker said.