Kellogg’s has appointed Melbourne-based creative agency Akkomplice to handle the creative duties for the Be Natural brand. Mumbrella understands JWT will remain as Kellogg’s lead creative agency.

As part of the appointment, Akkomplice will be responsible for creating a brand campaign for Be Natural.

“We’ve been really impressed with the great work we’ve seen from Akkomplice. It’s breakthrough, it’s exciting and it’s important for a brand as enduringly successful as ours to stay fresh,” Tamara Howe, marketing director at Kellogg’s Australia, said in a statement.

Kenny Hill, founder and creative director at Akkomplice, added: “I first worked with Kellogg’s in London about 15 years ago and I couldn’t be happier to be partnering with them again. It’s a great brand and they have an ambitious leadership team here in Australia, hungry for big ideas. That’s a great combination in my book.”

Akkomplice has worked with clients including Aussie Farmers Direct, Plush Sofas, Choice Hotels and Sirena Tuna.

See more work here.

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