Our Aussie Farmers Direct client asked for a tactical response ad during the height of the Nanna’s Berries scandal. Unbeknown to us, the resulting full page press ad was then tested in an independent survey by Ipsos on behalf of The Newspaper Works.

The results are in – and what results they are! The work achieved some of the highest scores ever recorded by the survey. See the whole report and learn more about The Newspaper Works.