Darrell Lea declares it’s palm oil free with a famously familiar ad
Darrell Lea has declared its products are now completely free of palm oil with an ad that will appear familiar to chocolate lovers.
Meat substitute MorningStar Farms targets flexitarians’ mid-week dinner battles
The mid-week struggle to come up for dinner ideas is at the core of a new campaign from Kellogg’s meat substitute, Morning Star Farms. The campaign targets the growing number of ‘flexitarians’ who are reducing their meat intake for health and environmental reasons.
Akkomplice launches America’s number one heavy duty truck Down Under
Freightliner Trucks Australia unveils a major campaign this week for the all new Cascadia, created by Melbourne based independent agency Akkomplice. The For the Road Ahead campaign launches across TV and online, with a national outdoor campaign to follow.
FUSO drives its creative account to Akkomplice
Independent agency Akkomplice has been appointed lead strategic advertising and creative agency for Fuso Truck and Bus Australia. The move comes as the Fuso brand, part of Daimler Truck and Bus Australia, brings in a raft of new model launches and technology advances including the zero emission e-Canter.
Hottest Small Agency in Melbourne
We are stoked to see Akkomplice debut on the Campaign Brief Agency Creativity/Billings Index in such a great spot. It’s an awesome result for us, so here’s a big thank you to all our amazing clients, collaborators, supporters and brilliant team.
Pringles reveals its new mystery flavour in ‘WTF: What’s the Flavour?’ campaign
Pringles is releasing a new mystery flavour, opening up a competition for Australians to win $10,000. A campaign is supporting the competition, starting out with a teaser video shared online and followed by clues hinting at what the flavour might be.
Tanya Hennessy shows off her morning routine in new ads for Be Natural
Comedian and radio presenter, Tanya Hennessy, is the face of a new campaign for Be Natural, bringing a unique spin to the traditional cereal-pouring breakfast commercial.
Akkomplice wins creative account for Darrell Lea
Independent creative agency Akkomplice has won the creative account for iconic Australian confectionary brand Darrell Lea, taking on the role of lead agency.
Freightliner — An entertaining approach to marketing in the absence of new product news.
We’ve worked with our Daimler Truck and Bus Australia client to create online content that takes the traditional walk-around video up a gear for the iconic Freightliner truck brand.
Akkomplice creates first locally made campaign for Pringles
Melbourne-based independent creative agency Akkomplice is behind the first locally created outdoor campaign for snack brand Pringles.
Changing engrained attitudes? Keep it simple.
How do you take mature brands, in an established category, known for a specific and (not all that sexy) benefit and drive a 6.5% growth in baseline sales? Well, that’s exactly what our Kellogg’s client managed to achieve with a very timely shift in message.
Cricket Australia asks Akkomplice to open the batting for International Women’s Day
Akkomplice has worked with Cricket Australia to deliver a content collaboration with International Women’s Day, calling on sporting clubs and communities around the world to continue to work towards gender balance.
Madame Flavour hand picks Akkomplice for launch campaign
Leading premium tea brand Madame Flavour has appointed Melbourne independent agency Akkomplice to create a launch campaign for their new Australian black tea range.
Mastering the art of persuasion, Brockovich style
Last night I had goosebumps and it was nothing to do with the cold Melbourne weather. I was fortunate enough to be invited by Shine Lawyers to spend the evening with the incomparable, unstoppable Erin Brockovich.
Kellogg’s appoints Akkomplice to Be Natural creative
Kellogg’s has appointed Melbourne-based creative agency Akkomplice to handle the creative duties for the Be Natural brand. Mumbrella understands JWT will remain as Kellogg’s lead creative agency.
Choice Hotels launches brand new ‘Need A Break’ campaign
Australian hotel franchise group Choice Hotels Asia-Pac has today launched its new, integrated marketing campaign, “Need A Break”, across Australia and New Zealand via Akkomplice.
Aussie Farmers Direct Shows Families How To Take Care Of Dinner (And Farmers)
Aussie Farmers Direct has launched a new multi-channel brand campaign that uses a healthy dose of Aussie humour to show families can take care of their food shopping, while also taking care of Australian farmers.
City Family Turns ‘Farmer’ in Latest Aussie Farmers Direct Campaign
Leaving farming and fresh food to the experts is the key message behind a new campaign by Aussie Farmers direct pushing its dinner box range.
Plush Sofas Continue Momentum With Major New Campaign
Plush Sofas continues to carve out a distinctive position with a new campaign focusing on the leading sofa retailer’s commitment to comfort. Since last year, Plush has been eschewing the well-worn clichés of furniture retailer advertising to showcase its range being enjoyed by dogs and cats—the ultimate arbiters of comfort.
Plush Sofas invites dogs onto the couch in new comfort campaign
Plush Sofas has launched a new campaign starring man’s best friend and his love for sitting on the couch. The 60-second ad, ‘We All Deserve A Little Comfort’ created by Akkomplice, features a French bulldog who just can’t get comfortable – until his owner invites him to sit on the family sofa.
Aussie Farmers Direct Unveils Fresh New Look
Aussie Farmers Direct, a decade-long, national trailblazer in home delivery of fresh food, has unveiled a fresh new look to better reflect its standing in the competitive online grocery market.
Akkomplice Manages To Make Tuna Look Sexy
Sirena is back on the small screen with a new campaign launching this week to showcase two new product innovations: Sirena Tuna & Superfoods and Sirena Bruschetta & Crackers.
Plush goes to the Dogs with the new Advertising from Melbourne based Agency Akkomplice
Plush Sofas is carving out a distinctive new position in the $8bn+ furniture market with a new TV campaign from Akkomplice Group Australia that focuses the brand’s commitment to comfort.
Choice Hotels Asia-Pac Set to Roll Out New Brand
The new Choice Hotels Asia-Pac has announced at its annual conference, a new direction and positioning of the Choice Hotels brand in the market including a new brand identity and campaign.
Akkomplice Announces 3 New Business Wins
Akkomplice Group Australia has added three new clients to its portfolio in recent weeks with wins across several categories. The appointment by Sirena Tuna this week caps off a run of new business wins for the new agency after being appointed to undertake creative duties for Choice Hotels, Australia’s largest hotel group, and for leading furniture retailer Plush Sofas.
Aussie Farmers Direct launches ‘Shop fair, eat fresh’ campaign to counter imported food
Grocery delivery service Aussie Farmers Direct has launched a nationwide campaign in a move to “jolt” consumers into buying local, rather than imported foods.
Akkomplice Lands The Cream With Aussie Farmers Direct
Aussie Farmers Direct has appointed Akkomplice Group to handle its creative and strategic duties.