Freightliner Informs and Entertains with new “Truckin’ Around” Series
Freightliner Trucks Australia has taken a bold approach with its latest branded content series: Truckin’ Around.
Glenn Dalton joins Akkomplice as Chief Creative Officer
After a sustained period of growth and the opening of its new South Melbourne office, independent agency Akkomplice has lured Glenn Dalton from the ECD role at Hardhat to become the agency’s first ever chief creative officer.
Akkomplice appoints Creative Director—Lee Spencer
Akkomplice has appointed Lee Spencer as creative director. Spencer joins the agency from The Royals where he spent the last six years, most recently as senior creative.
Darrell Lea celebrates making it better through the decades
Darrell Lea has launched a new campaign via independent creative agency Akkomplice. The campaign celebrates the role Darrell Lea has had in Australia’s history, having been around for almost 95 years.
Katarina Matic joins independent Agency Akkomplice
Off the back of a successful 2020, independent creative agency Akkomplice has appointed rising star Katarina Matic (right) as art director.
There’s Allsorts of Love in the air thanks to Darrell Lea’s new Campaign
Darrell Lea has declared its products are now completely free of palm oil with an ad that will appear familiar to chocolate lovers.
Darrell Lea declares it’s palm oil free with a famously familiar ad
Darrell Lea has declared its products are now completely free of palm oil with an ad that will appear familiar to chocolate lovers.
Meat substitute MorningStar Farms targets flexitarians’ mid-week dinner battles
The mid-week struggle to come up for dinner ideas is at the core of a new campaign from Kellogg’s meat substitute, Morning Star Farms. The campaign targets the growing number of ‘flexitarians’ who are reducing their meat intake for health and environmental reasons.
Akkomplice launches America’s number one heavy duty truck Down Under
Freightliner Trucks Australia unveils a major campaign this week for the all new Cascadia, created by Melbourne based independent agency Akkomplice. The For the Road Ahead campaign launches across TV and online, with a national outdoor campaign to follow.
FUSO drives its creative account to Akkomplice
Independent agency Akkomplice has been appointed lead strategic advertising and creative agency for Fuso Truck and Bus Australia. The move comes as the Fuso brand, part of Daimler Truck and Bus Australia, brings in a raft of new model launches and technology advances including the zero emission e-Canter.
Hottest Small Agency in Melbourne
We are stoked to see Akkomplice debut on the Campaign Brief Agency Creativity/Billings Index in such a great spot. It’s an awesome result for us, so here’s a big thank you to all our amazing clients, collaborators, supporters and brilliant team.
Pringles reveals its new mystery flavour in ‘WTF: What’s the Flavour?’ campaign
Pringles is releasing a new mystery flavour, opening up a competition for Australians to win $10,000. A campaign is supporting the competition, starting out with a teaser video shared online and followed by clues hinting at what the flavour might be.
Tanya Hennessy shows off her morning routine in new ads for Be Natural
Comedian and radio presenter, Tanya Hennessy, is the face of a new campaign for Be Natural, bringing a unique spin to the traditional cereal-pouring breakfast commercial.
Akkomplice wins creative account for Darrell Lea
Independent creative agency Akkomplice has won the creative account for iconic Australian confectionary brand Darrell Lea, taking on the role of lead agency.
Freightliner — An entertaining approach to marketing in the absence of new product news.
We’ve worked with our Daimler Truck and Bus Australia client to create online content that takes the traditional walk-around video up a gear for the iconic Freightliner truck brand.
Akkomplice creates first locally made campaign for Pringles
Melbourne-based independent creative agency Akkomplice is behind the first locally created outdoor campaign for snack brand Pringles.
Changing engrained attitudes? Keep it simple.
How do you take mature brands, in an established category, known for a specific and (not all that sexy) benefit and drive a 6.5% growth in baseline sales? Well, that’s exactly what our Kellogg’s client managed to achieve with a very timely shift in message.
Cricket Australia asks Akkomplice to open the batting for International Women’s Day
Akkomplice has worked with Cricket Australia to deliver a content collaboration with International Women’s Day, calling on sporting clubs and communities around the world to continue to work towards gender balance.
Madame Flavour hand picks Akkomplice for launch campaign
Leading premium tea brand Madame Flavour has appointed Melbourne independent agency Akkomplice to create a launch campaign for their new Australian black tea range.
Mastering the art of persuasion, Brockovich style
Last night I had goosebumps and it was nothing to do with the cold Melbourne weather. I was fortunate enough to be invited by Shine Lawyers to spend the evening with the incomparable, unstoppable Erin Brockovich.
Kellogg’s appoints Akkomplice to Be Natural creative
Kellogg’s has appointed Melbourne-based creative agency Akkomplice to handle the creative duties for the Be Natural brand. Mumbrella understands JWT will remain as Kellogg’s lead creative agency.
Choice Hotels launches brand new ‘Need A Break’ campaign
Australian hotel franchise group Choice Hotels Asia-Pac has today launched its new, integrated marketing campaign, “Need A Break”, across Australia and New Zealand via Akkomplice.
If you’re an ambitious client with an out-of-the-ordinary marketing challenge or opportunity, for which you don’t want a ‘business as usual’ approach, hit us up.