Article published on B&T on 22. August 2016
Plush Sofas continues to carve out a distinctive position with a new campaign focusing on the leading sofa retailer’s commitment to comfort. Since last year, Plush has been eschewing the well-worn clichés of furniture retailer advertising to showcase its range being enjoyed by dogs and cats—the ultimate arbiters of comfort.
The resulting double digit sales uplift and brand tracking data has shown Plush leapfrogging its competitors for brand awareness.
So to keep the momentum going, Plush is continuing in their collaboration with man’s best friend. The new campaign kicks off Monday with a 60-second film, created by Akkomplice, that focuses on the trials and tribulations of an adorable French Bulldog.
Little Indy is seen facing life as the underdog before being invited up onto the family sofa by his owner as we’re told “We all deserve a little comfort”. The story is set to the soundtrack of “Up Where We Belong”, by Joe Cocker and Jennifer Warnes, best known as the theme to An Officer and a Gentleman.