Plush Sofas has launched a new campaign starring man’s best friend and his love for sitting on the couch.

The 60-second ad, ‘We All Deserve A Little Comfort’ created by Akkomplice, features a French bulldog who just can’t get comfortable – until his owner invites him to sit on the family sofa.

Cute companion animals have featured in Plush Sofa’s campaign strategy since 2015. Wes Kerr, marketing manager at Plush Sofas said the campaign “has resulted in double-digit sales uplift”.

“In a very competitive market this campaign has been hugely successful for Plush and has driven significant uplifts in showroom traffic and sales, as well as fueling improvements in brand perceptions that have outstripped the entire category,” said Kerr.

“It’s great to see such positive results from our advertising, but rather than resting on our laurels we’re expecting this latest installment to drive results for the brand even further.”

Starting today, the ad will be rolled out on national TV, cinema and online as well as outdoor, radio, and social activation.

Client: Wess Kerr, Plush Sofas
Creative: Akkomplice Group Australia
Creative Director: Kenny Hill
Media: Gravia Media
Production: Toffee Studios
Director: Emily Owens
Producers: Lauren Sellwood, Christina Radburn
DOP: Katie Millwright
Editor: Ian Carmichael
Sound: Alchemy Audio Post Production // Keith Thomas
Post: Pocket Post // CJ Dobson
Dog Trainer: Luke Hura

See the work here.
View the original article on Mumbrella.