FUSO – IT’S GOOD TO KNOW YOU GOT A FUSO

The Challenge
With limited supply of trucks coming into the country due to the global climate and economic issues, we were tasked with increasing awareness of the Fuso brand, whilst at the same time highlighting a mixed bag of soft features such as warranty, service plans and roadside assist.

Our Solution
Making peace of mind, top of mind. When the brief is to say something about five different things, it can be tough to stay single-minded. From a list of rational features we found the common single emotional benefit, and expressed it in a very Fuso way.

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