Pringles Mini, A Big Idea

A Big Idea!

Akkomplice was given the opportunity to devise the first locally created campaign for the new mini version of Pringles, sold in multi-pack bags.

Pringles has recently joined our growing collection of FMCG clients, including other Kellogg’s projects (such as the successful Fibre-Fit TV campaign), Sirena Tuna, Almo Milk and Madame Flavour Tea.

Aside from in-store and social media, the launch is being promoted to consumers through out-of-home channels, via Kellogg’s media partner MindShare, with a comprehensive mix of Street Furniture, Transit Panels and Supersites.

AKKOMPLICES
Mindshare (Media/Planning/Buying)

The campaign from Akkomplice is fresh, bold, fun and engaging. That’s exactly what we are looking for when it comes to the iconic Pringles brand.

Tamara Howe
Marketing Director
Kellogg Australia & New Zealand

Pringles Minis – A Big Idea

Pringles Mini - A Big Idea | Akkomplice