Back from bankruptcy under new ownership, Darrell Lea was going up against global power-brands in the hotly contested chocolate block category. They needed a campaign that would compete, despite being outspent a mighty 17:1 by Cadbury alone!

And so we concocted the “Darell Lea Makes It Better” platform and kicked things off in a very big way, with work that became easily the most talked about of the year.

The results were phenomenal, setting Darrell Lea up for a barnstorming return to the hearts and minds (and shopping baskets) of Aussie consumers.