Back from bankruptcy under new ownership, Darrell Lea was going up against global power-brands in the hotly contested chocolate block category. They needed a campaign that would compete, despite being outspent a mighty 17:1 by Cadbury alone!

And so we concocted the “Darell Lea Makes It Better” platform and kicked things off in a very big way, with work that became easily the most talked about of the year.

The results were phenomenal, setting Darrell Lea up for a barnstorming return to the hearts and minds (and shopping baskets) of Aussie consumers.

p.s. We’re not supposed to share this around but since you’re almost family…

“We were looking for the best creative partner available and Akkomplice just understood us from the get-go. They asked the right questions and came back with brilliant creative.”

Tim Stanford, Marketing Director
Darrell Lea