You always have a choice.

The international hotel group encompassing the Quality Inn, Econolodge and Comfort Inn brands, is the largest hotel group in Australia. With a rebrand led from the US headquarters, Akkomplice was approached by the Australian business with a very specific need: to create a TV-led campaign to support the rebrand, encompassing the new tagline “You always have a choice”.

The resulting work playfully brings this new position to life by tapping into the familiar feeling of limited options that the target audience of budget-conscious leisure travellers often have when planning a short trip or weekend away.

Gravia Media (media planning and buying); Dogboy (directors); The Pound (production company); Natalie Taylor (producer)

We find working with Akkomplice to be rewarding and enjoyable. There’s a great sense of collaboration and responsiveness to our needs.

Matt Taylor
GM Marketing, Choice Hotels Asia-Pacific