Slater and Gordon, one of Australia’s leading personal injury law brands, is continuing to build on its new ‘We’ll take it from here’ platform devised by Melbourne independent agency Akkomplice.
With a focus on motor vehicle accident and workers compensation, the new campaigns ask those injured on the road or workplace ‘Are you getting what’s fair, not just what’s offered?’. Through the physical and mental struggle of recovering from an accident, it shows how Slater and Gordon can help get fair compensation that is needed to help move forward in life.
Akkomplice brought in Melbourne production company Poppet to produce the campaign, with director Jonathan Nyquist at the helm.
Says Tim Murdoch, head of marketing and growth at Slater and Gordon: “The team at Akkomplice are so easy to work with. They really take the time to understand our business and their outputs are always high quality. We’ve got high hopes for this latest work from them.”
Says Kenny Hill, founder of Akkomplice: “We’re thrilled to see our work achieving great results for Slater and Gordon in market. They’re lovely to work with, ambitious and flourish on collaboration – exactly the type of client we like”.
After winning a competitive pitch and being appointed in January, Akkomplice delivered its first campaign with Slater and Gordon in early 2023, centred around the public liability sector. Off the back of the campaign’s groundbreaking success, Akkomplice was tasked with this latest work for the industry leading law firm.
Client: Slater & Gordon
Chief Client Officer: Dina Tutungi
Head of Marketing and Growth: Tim Murdoch
Acquisition Manager: Alana Johns
Marketing Campaign Specialist: Charlotte Pettinato
Creative Agency: Akkomplice
Creative & Strategy: Glenn Dalton, Kenny Hill
Studio: Ellen Valerio, Grant Ashman, Michael Hewitt
Account Management: Jack Clark
Agency Producer: Nick Livingston
Director: Jonathan Nyquist
Executive Producer: Nat Taylor
Producer: Elizabeth Malcher
Post Production: Manimal
Sound & Music composition: Rumble Studios
Media: Audience Group
Published on Campagin Brief
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