Glenn Dalton, chief creative officer at Akkomplice, said throughout the ideation and execution phases, he and Altavilla agreed the ad had to have a “looseness” to it.

“‘Glossy perfection was to be avoided at all costs,” he said. “We wanted to be amongst the chaos of life rather than curating it too much.

“Understanding that it’s easy to overcook slice-of-life ads, we wanted to focus less on the icing and more on the crumbs. The messy, but just as tasty bits. Oly [Olivia] delivered in spades,” he added.

Altavilla said she loved having the freedom to explore and craft scenes that “captured the authenticity” of Grove Juice.

“We wanted the scenes to be genuine – kids with dirty clothes and fingernails,” she said.

“We needed every moment to feel truthful to the Grove Juice family, and lucky for us, we had the time.

“As a director, it felt more like working on a documentary than a commercial. So many detailed gems came from having the time to get to know the places and the people that shaped this brand,” she continued.

Grove Juice’s general manager of marketing, Liz Brookes, said: “In developing this campaign, it was important that we assembled a like-minded team that understood our strong family values, and could work alongside our people to bring those values to life.

“Olivia immediately stood out as someone who could make us shine in front of the camera. During production, she embraced the haphazard nature of working with non-professional actors and made it fun for everyone on set, which brought out the best in their performances.”