Kellogg’s appoints Akkomplice to Be Natural creative

Article published on Mumbrella on 14. February 2018

Kellogg’s has appointed Melbourne-based creative agency Akkomplice to handle the creative duties for the Be Natural brand. Mumbrella understands JWT will remain as Kellogg’s lead creative agency.

Akkomplice - Kellog's Be Natural

As part of the appointment, Akkomplice will be responsible for creating a brand campaign for Be Natural.

“We’ve been really impressed with the great work we’ve seen from Akkomplice. It’s breakthrough, it’s exciting and it’s important for a brand as enduringly successful as ours to stay fresh,” Tamara Howe, marketing director at Kellogg’s Australia, said in a statement.

Kenny Hill, founder and creative director at Akkomplice, added: “I first worked with Kellogg’s in London about 15 years ago and I couldn’t be happier to be partnering with them again. It’s a great brand and they have an ambitious leadership team here in Australia, hungry for big ideas. That’s a great combination in my book.”

Akkomplice has worked with clients including Aussie Farmers Direct, Plush Sofas, Choice Hotels and Sirena Tuna.

See more work here.

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