The Challenge
Over the last few years, the truck industry has dealt with serious product availability issues. This year, Fuso has started off with a steady flow of product, particularly of their most sought after truck, the Fuso Canter, the small heavy hitter that gets the job done. 

We were tasked with driving sales ahead of the end of the financial year, with one simple message:  Fuso Canters are available RIGHT NOW in dealerships across the country.

Our Solution
“Can’t wait for your Canter? You don’t have to!” 

We created a highly visual campaign that celebrates the sheer joy and excitement customers have knowing their Canter is ready now.

The campaign consists of stills and super slo-mo videos that show this excitement with an over dramatised approach that is sure to cause a giggle or two, and will definitely stand out amongst the competition. 

Accompanied by a strong media presence in street posters across the country, out of home, targeted social ads, radio partnerships, and digital placements across trucksales.com.au and truckdealers.com.au — it’s safe to say that this campaign can’t be missed!

Akkomplices
Portrait Photography & Video by Craig MacLean
Truck Photography by Cam Murray
Additional Truck video by Richard Hamer
Producer — Nat Taylor