“This is big, bold and brilliant work from Akkomplice. It puts Darrell Lea back on the map and gives us the best launchpad for going up against established competitors.
Tim Standford, Marketing Director
Darrell Lea
Darrell Lea — Makes it Better
Darrell Lea is back in a big way with this campaign to launch their new range of chocolate blocks.
The new brand line Darrell Lea Makes it Better, underscores the superior taste, quality and 100% sustainably sourced cocoa used in the range. It’s also a nod to the truth that from break-ups to bad days at work, there really is nothing that chocolate can’t make better! We’re testing this theory on some lawyers right now :).
We love ambitious clients like Darrell Lea who don’t want a ‘business as usual’ approach and the results so far are surpassing anything Darrell Lea or their retail partner Woolworth’s had anticipated. And this is just the beginning as we start rolling out work and activations across all channels with the “Darrell Lea Makes It Better” platform.
AKKOMPLICES
Mitch Kennedy (Director); The Producers (Production company); Nolle Jones & Nik Round (producers); Alt VFX (Post Production and visual effects); Ack Kinmonth (Music); Bang Bang Studios (Sound); Rapid Media (Media planning and buying)
Akkomplice