“We are thrilled with the creativity and resourcefulness of Akkomplice.”

Sarah Styles, Head of Female Engagement
Cricket Australia

Cricket Australia — International Women’s Day Collaboration

We we thrilled to be asked by Cricket Australia to deliver a creative idea to support their collaboration with International Women’s Day this year.

The work, shot at the iconic Melbourne Cricket Ground, depicts kids expressing their love for their cricketing heroes between cuts of fast paced action sequences of an unidentifiable player.

While many assumptions could easily be made up front, the clip reveals it’s the women’s team they are talking about and the player we’ve been seeing is Meg Lanning.

The campaign, starring Australian captain Meg Lanning, calls on sporting clubs and organisations to share their efforts to drive #BalanceforBetter, in line with the 2019 theme with International Women’s Day. Lanning shares Australian Cricket’s goal to break the world record for the highest attended standalone women’s sporting event, at the ICC Women’s T20 World Cup Final on International Women’s Day next year, March 8 2020

ACCOMPLICES
JUMP Productions (Production Company); Greta Nash (Director); Max Walter (DOP); Bang Bang (Sound)

© 2019 Akkomplice Creative Advertising Agency