FUSO – Ute can’t be serious

The Challenge
Get tradies to upgrade their ute to a Fuso Canter with a bigger payload without the need to upgrade their car licence.

Our Solution
Exaggerate the necessity to consider a Fuso Canter using real phone and dash cam footage of tradies dangerously overloading their utes to keep up with their business.

HM Creative
Positive Ape

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