It’s been 20 years since the last pringles brand update, and with so many more snacking options now on the table, we needed a solution that was fun, relevant and unique to the Pringles proposition of Ingenious fun. The challenge laid down was to launch the new Pringles look and wow a new audience of snack lovers by showing Pringles is still the number one snack that can bring the fun to any occasion.
Mr P now has some moves!
What do you get when you collide the cultural phenomenon of social media dance challenges with the Pringles universe? A kaleidoscope of colour and energy powered by the very talented Boss Dance crew of Melbourne.
We knew that the key to the success of the launch was to make Mr P. (and his new dapper look) the centre of the fun sharing experience. As you can see, Mr P can really cut a rug and loves turning this mundane party into a world of colour and fun.
As expected with a campaign like this, we needed to extend the idea across all media channels, engaging audiences throughout the entire APAC region. Additional assets created were social media memes, videos and this wild Snap Chat filter that delivers on the core message of ingenious fun.
Mitch Kennedy (Director); The Producers (Production Company); Tanya Spencer (Producer); MindShare (Media Planning/Buying)