Akkomplice will be taking on the creative work for the Darrell Lea confectionary, producing bold-multichannel work to relaunch the brand in Australia.
Darrell Lea’s new direction in creative follows the appointment of Tim Stanford as marketing director, who is a former marketing director at Cadbury.
Stanford said in a statement: “We were looking for the best creative partner available and Akkomplice just understood our us from the get-go. We’ve thrown a lot at them in a short amount of time, but they asked the right questions and came back with brilliant creative that we can’t wait to see come to life.”
Founder and creative director of Akkomplice, Kenny Hill stated: “We love ambitious clients like Darrell Lea who don’t want a ‘business as usual’ approach and the brief we received is an absolute corker. The whole team here is loving the opportunity to get our teeth into such a terrific Australian brand.”