Grove Juice appoints Akkomplice as lead creative agency

Akkomplice has won the creative account for Grove Juice, one of the largest Australian-owned juice processors in the country.

The win for the Melbourne indie follows a run of pitch wins over the past year, including big-hitters Sorbent and Slater & Gordon.

Grove Juice + AKKOMPLICE

Liz Brookes, general manager of marketing at Grove Juice, says the company has plans to grow its vertically integrated business, and was searching for an ambitious agency partner to help them with this mission.

“We’re thrilled to be partnering with the creative talent at Akkomplice,” Brookes said.

“They really understand not just who we are as a company, but what Grove can become as a brand.”

Glenn Dalton, chief creative officer at Akkomplice, added: “The Grove story is about way more than juice. It’s in the people that make it, and the place where it comes from. We’re excited to be working with Liz and her team to put Grove Juice in the hearts, minds and fridges of millions more Australians.”

A new brand campaign will be released later in the year.

Published on Mumbrella.

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