We worked with Daimler Truck and Bus Australia to create online content that takes the traditional walk-around video up a gear for its iconic Freightliner brand.
With the Coronado 114, Columbia CL112 and Argosy models revving with features, Freightliner wanted to ensure potential customers didn’t miss a spec.
The problem is, these aren’t new trucks. Since they’ve been in market for a few years, many drivers and potential buyers think they’ve seen it all before. Fresh content was required that didn’t feel familiar and would brake the mould of boring, long-winded walk-around videos.
In a suite of funny videos featuring young boys and girls playing the roles of site-managers, drivers and business owners – we see the little tuckers all talking truck lingo and focusing on what matters to Aussie truck buyers.
The videos are being rolled out through digital channels as part of a larger retail campaign targeting potential buyers. Smart social media placement is also being employed to reach the broader trucking industry.
Natalie Taylor (Producer); Richard Hamer (Director, HM Creative); Bang Bang Studios (Sound)