“This is a is a pivotal moment for our business and we are delighted with the great work from our Akkomplice partners.”
Stephen Downes, Director
Freightliner Trucks Australia
Freightliner Cascadia — For the road ahead
The arrival of the Cascadia—the number one selling heavy duty truck in America—represents the most significant launch for Freightliner Australia in over 20 years.
At a time of such uncertainty we were keen to demonstrate empathy with the Australian trucking industry and inspire confidence that the Cascadia has arrived as the new forward-focused leader in the market.
We shot the campaign across multiple locations, including many sites close to either side of the VIC-NSW border, with our Melbourne-based client and crew. And boy were we lucky – managing to get things wrapped just days before the Covid19 forced closure of the VIC-NSW border
Accomplices
Rhett Beere, Marketing Manager Freightliner Trucks (Client); Natalie Taylor (Agency Producer); Cameron Murray (Photographer); Max Greenstein (Director), Dew Dunlop (Producer); Jacob Montague (Music)
Never mind us, what about you?
We’d love to meet you and hear all about what’s going on with you and the ambitions you have for your brand, your people and your business
If you’re an ambitious client with an out-of-the-ordinary marketing challenge or opportunity, hit us up.
Akkomplice