The arrival of the Cascadia—the number one selling heavy duty truck in America—represents the most significant launch for Freightliner Australia in over 20 years.

At a time of such uncertainty we were keen to demonstrate empathy with the Australian trucking industry and inspire confidence that the Cascadia has arrived as the new forward-focused leader in the market.

We shot the campaign across multiple locations, including many sites close to either side of the VIC-NSW border, with our Melbourne-based client and crew. And boy were we lucky – managing to get things wrapped just days before the Covid19 forced closure of the VIC-NSW border

Accomplices
Rhett Beere, Marketing Manager Freightliner Trucks (Client); Natalie Taylor (Agency Producer); Cameron Murray (Photographer); Max Greenstein (Director), Dew Dunlop (Producer); Jacob Montague (Music)