The challenge.
Up against some established big players who each have a core of rusted on customers, Freightliner needed to make an impact and prove the Cascadia’s heavy-duty credentials.

Our Solution.
There’s a long list of rational reasons to buy a Cascadia but to win minds, we first must win hearts – and with this campaign, we literally went to haul and back, doubling down on the compelling emotional takeout of confidence that customers get from Freightliner.