FREIGHTLINER – TO HAUL AND BACK

The challenge.
Up against some established big players who each have a core of rusted on customers, Freightliner needed to make an impact and prove the Cascadia’s heavy-duty credentials.

Our Solution.
There’s a long list of rational reasons to buy a Cascadia but to win minds, we first must win hearts – and with this campaign, we literally went to haul and back, doubling down on the compelling emotional takeout of confidence that customers get from Freightliner.

If you’re an ambitious client with a marketing challenge or opportunity, hit us up.

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